21 Nov 2008
Blog, or else…
Common sense and my marketing training both encourage my natural instinct to Zag while others Zig; so having failed to get blogging for the past several years, it’s fitting that this first posting from me should follow a piece on Wired trumpeting the death of blogging. Let’s hope I can squeeze through the door of the bloggatorium without being crushed by the crowds rushing for the exit.
And then just as I was chewing over my content for this piece, Mark Adams from the Conversation Group was kind enough to contribute a splendid piece of copy, to help me on my way. Over to Mark:
“Hello World, this is my first blog…I’m having a coffee at Starbricks and wondering how amazing the world is today from my perspective and thinking you’ll be really interested in it, ho my word, the waiter’s got a lovely hat on, and Obama should be outlawing them v McCain and the credit crunch end of the world coffee amazing Huffington Robert Peston nicky nack noo Facebook flickr” repeat 365 times at 9am each day and you’re a blogger!!!! Easy”
I suppose as a Twitter user who’s not blogged before, I’m coming at the longer form from a bit of a digital native viewpoint, which could help. I’ll just need to expand and expound.
But why take the blog step? A couple of reasons:
1. My job is to understand the digital media landscape for clients, and I do believe you ‘get’ how things work better for having got your hands properly dirty.
2. As a marketing agency, we’re advising clients to open up their organisations and teams to connect with their customers and other audiences; so this is a simple practise what you preach thing.
Reservations? A couple of fairly major ones: I’m not a journalist or professional writer, so why bother to ventilate to the world when others, and so many of them, can do a better job of it; and also, will anyone bother to read my stuff even supposing it is any good.
