November 2009
1 post
Peperami eats agency business model!
There’s been a lot of discussion in the agency world about Peperami’s (Unilever) move into Crowd Sourcing for its next advertising campaign, an initiative announced in August this year with a prize pot of $10,000.
The brief was issued and entries gathered via Idea Bounty, a site that’s well worth investigating if you’ve not yet done so.
Opinion of Peperami’s motives...