Will Corke's digital gallimaufry

Month

January 2009

3 posts

Corporate illiteracy

The always pithy Ian Jindal has a post today where he expresses his amazement at illiterate copy in a recruitment ad;

http://www.innoparticularorder.com/illiterate-ad/

Ian has removed names to protect the innocent, but I’m not going to be so polite with my own recent example of shoddy, should-know-better grammatical standards.  Here’s an email I received a few days ago from Waitrose, of all people…

“We all could probably eat healthier.“  Ouch!

Jan 22, 2009
Beware the homophone.

Attended a meeting yesterday at the Guardian’s knockout new offices, ‘Kings Place’, in up-

and-coming north King’s Cross: a flagship for regeneration, and a quite stunning piece of working architecture.  The centre of the building is a soaring public atrium, with a cafe and tables, and this bringing the outside in seemed to me to have a significantly beneficial effect on the space, bringing life to the corporate office atmosphere.

After the meeting we were shown round the building, and one particular meeting room - which had an arrangement of low sofas in a continuous large square – reminded me of the sort of North African cafe where men sit around to smoke and talk.

So I remarked: “This room looks as if it should have some hookahs in the middle”.  Which harmless aside was greeted with a stunned silence. 

It took me a little while to realise what I’d done, but I think the shock and embarassement passed off OK in the end.  In all honesty I couldn’t have picked a more inappropriate newspaper office for a howler like that if I’d tried (well perhaps Spare Rib in its heyday): if I’d been at the Telegraph someone would probably have agreed with me.

Jan 22, 2009
Tweet or twit?

Techie’s house catches fire, so naturally he tweets about it. Twitter world is alight (sorry) with excitement. http://twurl.nl/d20i7k

Initially I was in two minds as to whether there’s any significance in this story; it seemed like a case of “Wow! Something real actually happened!”.

On reflection, I’m going to put my natural scepticism outside with the frost and the remains of Monday’s snow to cool off, while I consider whether Twitter really does have lessons to teach us about how technology can re-engineer society and communities. (Proper WOW!, that.)

Jan 9, 20091 note
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